In the previous part, I set up some basic parameters to discussions of the right to privacy, particularly that I’m discussing the moral right to privacy that is independent legal concerns. (If you missed it, go back and read it.  Even if you read it, the music video posted makes another visit worthwhile.) In this [...]
This past semester I taught a class on the ethics of human rights.  One of the more interesting discussions took place concerning the right to privacy.  Today I’m starting a series of  weekly(?) posts that will discuss what exactly is meant by the right to privacy, in part, by looking at a set of thought [...]

We invited community members to come talk about about IT Governance and help us figure out the right way to go about it in our school. As I was listening to the conversation, it occurred to me there were two ways to look at it.

For the record, IT Governance refers to a structured process for campus-wide decision-making about IT policies and services. Like what your LMS is, or how long you should wait before your desktop computer is refreshed, or whether your department or a central unit pays for your copy of Chem Draw Ultra 12.0. When governance works, everyone knows what the campus IT policies are and how decisions are made, and everyone feels she or he can have input into the decision-making process. Even if a particular decision didn’t go your way, you at least know the reasoning behind the decision.

IT Governance as a Box

When you first hear of things like “governance” or “committees” or “organizational structures,” you might tend to think of them as restrictive, top-down organs of control. Your lizard brain throws up images perhaps of misty, star-chamber-like, inscrutable rooms and byzantine processes issuing strange unilateral edicts that are action-oriented and constraining, and focus on products, stress “implementation” and “projects,” and use mysterious jargon that makes you feel like there’s something you’re supposed to know but you don’t.  Things that seem safely removed from the more organic ebb and flow of your daily life, yet there’s a nagging anxiety in the back of your mind that the decisions might sort of pop up at the 11th hour and disrupt what you’re working on—you might discover, that is, that a new presentation software became the campus standard the night before you’re set teach using your well-tried PowerPoint deck, and it no longer works, and now you look crazy in front of your class, etc.

This dread vision is what you might call IT Governance as product-oriented instead of people-oriented. As a system that limits decision-making for efficiency’s sake to a few people, doesn’t include everyone, doesn’t allow for a lot of input, and doesn’t really seek to understand what people do on a daily basis and what their needs are. It’s not about helping people grow; on the other hand, it constrains, no matter how well-intentioned it is, as a box might. I have to admit such an image popped up in my own head at one point, but there’s another way to view IT Governance.

IT Governance as a Trellis

As part of our conversation, we looked at such other IT Governance processes as were easily available on the web. Some systems of decision-making out there are (as you might suspect) amazingly complex; some are less so. Significantly, though, many have features that do not fix the star chamber model. For example, Western Carolina University calls IT Governance an ongoing conversation, that “will occur not just within the governance meeting structure.” Salem State University’s IT Governance web site takes the time to explain the various “sources” of project ideas, which can come through formal channels or even “casual conversation between department heads” (and hopefully other people, too . . . ). The University of Texas at Austin lists the six cardinal values imbued in their governance process, and “transparency” and “communication” top the list.

A conversation? Something that allows for sharing of ideas between equals, that could happen in a formal setting, or in an informal setting? Among anyone? Emphasis on the messy beginnings of new ideas, lurking on the edges of existing projects, that might come from anywhere? Unabashed promotion of communication and transparency? This all suggests a desire to admit a constant stream of destabilizing novelty (or what I call an Information Sluice)! The opposite of the bureaucratic sublime. That’s a governance process that includes people as they are, in their actual walks of life, and invites their input. That’s a governance process that has change and growth built into it, a structure like a trellis, that allows for a plant to bloom in the new, vertical dimension. Not a black box.

IT Governance as a Marketplace

My local community is headed in this direction, too. When we talked about what we want to achieve with our IT Governance structure, the primary idea expressed was “more communication.” “We don’t know what’s going on,” “there needs to be a better way to talk to each other than email,” and “we need people who can serve as nimble liaisons negotiating agreement between areas of disciplinary knowledge and areas of technical knowledge,” were the kinds of things we said.

And we decided that to help with this communication we need a “marketplace,” or an easy way to know what everyone else is doing and see what solutions and problems other people are creating and dealing with. So that we can better build on and integrate our various local initiatives, instead of creating new, parallel, redundant, isolated projects. Such a marketplace, we thought, should be easy to search and easy to add to.

This marketplace sounds a bit like the kind of “ideation platform” or “idea stock market” I’ve mentioned in previous posts. Sounds a bit like the Internet itself, in fact, used as a metaphor of facile connectedness, of grass-roots, horizontal, non-bureaucratic engagement, with low-threshold entry requirements, applied retroactively unto the world itself, the child teaching the parent.

IT Governance as Email Fixer

Just a thought about email, which we thought was the kind of thing IT Governance could help us change. I think it’s a commonplace that our current use of email is less than satisfying, seeing that it is co-opted by everyone for every kind of communication: official institutional pronouncements, lightweight invitations to lunch, your mom to check in on you, your department to remind you about an upcoming talk, to let you know your water bill payment went through, to ask you to come to the PTA meeting that night, to share the project management charter, to ask your boss for time off, to tell you to check in for your flight, not to mention the inundation of unsolicited business-related emails, spam, etc. There’s so much crazy stuff in there opening the inbox is like our own personal version of Fibber McGee’s hall closet gag.

Email is a social problem as well as a technological problem. One where we have to talk to each other and agree on the parts to fix and try things out and adjust those things and ask ourselves to honor new conventions of behavior and give ourselves feedback on how we’re doing and so forth: pieces both mechanical and behavioral, individual and communal. Now if IT Governance can help that to be fixed (as we seem to think it can), that’s a different kind of governance. That’s not about circumscribing behavior. That’s a way to identify and heal problems that go deeper and broader than technology, that’s a meta-view on the way we live life and talk to each other, that’s about finding well-being together wherever we can, that’s about community, that’s about getting issues out into the open, that’s about being vulnerable and trusting each other, that’s the kind of thing that makes life worth living. That’s the kind of IT Governance we need.


The Sluice

May 4th, 2012

There’s a thing I’ve found that a lot of people want in their lives but don’t have. Today I’m calling it the information sluice. Other times I’ve called it an epistemological entry vector and other, even sillier, names.

The idea is that in an age of change you need lots of data about your environment and your options, and these data have to be a kind of stream or flow rich in nutrients that is both constantly regenerating but also getting processed, evaluated, the good stuff noted, and pulled out, and built upon. Like an oyster filtering specks of food out of the ocean or a classic newspaper clipping service on a massive scale. Or the baleen of all the whales together, or some kind of moisture collector system perched on outcrops of rock in a romantic desert on the planet Dune, or, in my new way of looking at it, as if it were a sluice.

You can pan for gold painstakingly in the stream alone with your hole-y overalls and your one little pan that doubles as your complete set of table china, and you can might pick up a little gold dust. That’s the analog grammarian’s way of prospecting, maybe.

But you can also build a living channel to direct a big onrush of water to slowly wash the hillside away and you can create some filters in that sluice to net the fish, as it were. Put a weir in your sluice. And you can have some people watching and tending and regulating the flow and adjusting the filters, or the stakes in the weir, learning which size mesh to use, etc. That’s the Corpus Linguistics gold mining method. That’s gold prospecting at volume.

The bad part of this sluice metaphor is of course that in the real world this kind of mining destroys the earth. The good part of the metaphor, though, is that there’s a flow and it’s constant and refreshing and it generates a lot of dirt, but wondrous good stuff, if you tend it, and you’re attentive in your tending, comes out of that dirt. And you wouldn’t get that wondrous goodness by just sitting around camping or watching TV or panning in the old way, staying on the surface, that is. And of course this is not real earth we’re talking about but rather the hillside is of ideas, an inexhaustible mound, and the gold is not gold but the invaluable, discomfitting idea, the game changer, the second idea that adheres to a first and makes a connection, etc.

A workplace with a sluice has a group–or everyone–involved in the process of gathering and sorting and sharing info. This gathering could be conducting primary research, it could be reading other people’s research, it could be reading blogs, it could be site visits and talking to people, it could be taking notes at community meetings, it could be listening to feedback when you give a talk. It’s probably a smorgasbord that combines formal and informal kinds of knowing across disciplines, mixing the sublime and the ridiculous, and mixing now and then, because the good ideas are not going to be in the places you’d expect. You have to look where you don’t want to look. The ideas that change the way you think about things aren’t going to pop up comfortably pre-categorized within an existing system. They’ll misbelong, like jokers in the card deck, and they’ll have been discarded or ignored by people playing according to Hoyle.

A key part of all this is the conversation between the sluice-tenders. For one, no one person can filter as much as three or four or five, so more learn faster over all than their individual parts, if they share. For two, the other people serve as the necessary feedback on your own filtering: confirming whether your mesh is set correctly, etc. For three, it’s more fun when you learn with other people. This conversation and sharing requirement is important to talk about, because it’s hard. It’s relatively easy to have a one-person sluice. But it’s hard to build it up between several people, and it requires more investment in communication and willingness-to-be-affected-by-others than I think most people expect to make except in their personal relationships, if even there.

Which may explain why it it seems most people don’t experience work as a sluice-tending, weir-adjusting, gold-gathering process. Some people seem to want anything but a flow of new, possibly discomfiting data (although they probably wouldn’t mind if someone else managed the data and delivered them in safely wrapped packages like a lamb chop from the butcher’s). They are happy to simply camp by the creek (and maybe not even prospect at all). But many people do want the sluice, and often they feel alone in the wilderness, intuiting that there’s a limit to their pan-prospecting, but not knowing where to find the partners to aid in the construction of the torrent (and maybe even a little afraid of that torrent themselves).

But I suspect that sluices are on the way. I talk too much about what age it is. I’ve said it’s the Age of the Gums, the Age of the System. I’ll do it again and predict that this will be the Age of the Sluice. In a recent post I noted the trend in the business community to see people’s ideas as a thing to cultivate and grow and tend and respect, as a forester loves a forest of pine–that’s a pro-sluice mentality. At an IT Governance meeting on campus the other day I was delighted to hear a broad-based outcry for a kind of “marketplace of ideas,” through which everyone could know what everyone else was doing–that’s a pro-sluice idea, too (I’ll blog on this particular event later).

Before I leave you, three additional thoughts.

1. It’s Recursive. A weird thing about this sluice — when it really works, what comes out of it changes the people using it, and changes how it works itself. Or you might say, the person-sluice hybrid evolves. On a simple level you can see that happening when people adjust the filter mesh for better results. But this kind of double-loop learning has infinite possibilities for spiraling evolution into unknowable complexities. So we have to see the sluice as a thing to some degree turned back upon itself and always in the process of becoming something else. What would that something else be? A sluice that evolves into a sluice of sluices, a meta-sluice? A sluice that fills the mound of ideas back up, that discovers, evaluates and creates? A sluice that takes away its need to be there, like self-absorbing stitches? I am not sure. Let’s find out.

2. This is what all those smart people do. You know those Ted talkers and Steve Jobses, people who are always popping up with wisdom and new ideas and opening your mind to something–they have found a way to have a flow of ideas pouring through, they are looking for good ones, and when they find them they hold them and start to layer others on as they come in. Doing it makes you better at doing it. This is how they are able to keep generating their Ted talks.

3. Having ideas is an artistic skill. Alan Kay says learning to have great ideas is a mastery skill like any other, like playing an instrument, say, and if you put in 4 – 5K hours, you’ll get there (this from a NITLE talk I summarized in a recent post). As he said, “A good idea is really improbable, but you won’t have any if you filter too early.” The trick is learning to adjust the filter and increasing the probability by accelerating the flow. The fine arts reference is meaningful–artists know all about this sluice idea. What does a painter do, sit around waiting for an idea to pop up and only then get out her paints (the gold-panning method)? Or does she paint a lot and consistently and every day, and discover in her flow and volume the nuggets that become the elemental matter of her personal periodical table? Ask Stephen King or Anthony Trollope: it’s the second option.

4. In another way the sluice is a replacement of school. Your formal education is kind of like a sluice that someone else filters, pointed at you. You wake up every day and have ideas dumped on you; isn’t that the general experience? That’s bad in ways–as in it’s a kind of teacher-centric focus on content that the progressive pedagogy movement has decried for a long time–but in others it’s not bad. Having the intuition or habit of what a flow of ideas is, learning to feel a passionate need for that flow, sense that that flow is related to your personal growth, that’s all good. For many these feelings are lost when they shift to work, and they desperately want to replace them, and I think that’s a salutary impulse. The trick is, of course, to see also that you need to be the sluice-tender, not just the passive recipient, because the thing you’re changing is your way of knowing, not the cumulative amount of knowing you do.




by Mia Moody, Ph.D. 


SEO Definition: In general, search engine optimization is the act of optimizing a website so search engines know where to place the site correctly in their search results pages.

·         The job of a search engine like Google is to produce the most relevant results to any given search.


Proper SEO helps search engines do their job.

·         Unlike paid searches, in which companies buy links through search engines, SEO involves tapping into “free” listings.

·         Results for a keyword search increase based on criteria controlled by the search engine.


SEO in the public relations industry

·         As early as 2005, Christ (2005), mentioned that within the Internet world, many new media outlets have arisen, however, few have grown in importance as quickly as search engines, which are now the leading knowledge portal for the majority of Internet users.

·  

       Not dependent on direct payment by companies.

·         It is important to recognize that while the communication channel may be different, the objectives of SEO are the same as conventional PR, to achieve good placement in third-party sources.

·         PR agents wanting a good review in a newspaper might send news releases; while a good review in the search engine world, requires good SEO.



PR Education

·   While employers have traditionally deemed writing skills the most desired expertise for PR graduates, recent results indicate employers also favor new media skills.

·   Using SEO is a good way to make sure such content is accessed and to capitalize on queries.


SEO in times of crisis management

·         Blogs are a powerful social networking tool when responding to a crisis (Taylor and Kent, 2010).

·         Steve Marino, BP’s social-media expert during the crisis encourages companies to have a strong social presence so they get a lot of good search-engine optimization all the time.

·         good results pop up first

  


Tags: WordPress and most social networking sites like Facebook, Twitter, YouTube and MySpace use tags to aid in searches for videos, picture, music, etc.

·         Twitter, the most popular micro blogging platform and one of the largest networks, has the potential to increase SEO. However, tweets must be focused and relevant to help companies establish a good reputation and build a positive brand online (Levine, 2011).

·         Tags provide additional keywords to help search engines and tag services add up a keyword count and classify content.

·         In addition, they provide extra navigation on a site, like an index reference, helping the user find related post content.

·         provide additional information and resources by linking to off-site services, such as Technorati and del.icio.us, which have the capability to search content as well as tags, expanding search results

·         Every word in a blog or site is crawled and analyzed by search engines that gather and store information in their database.


citation: Moody (2012). SEO Basics for Public Relations Students. 








Undergraduates often ask me for advice on how to succeed in graduate school. After earning two master's degrees and a doctorate's degree, I can offer some practical tips based on my experiences.

First, it is important to make studying a full time job! Remain focused and have tunnel vision! Aside from family obligations, I made studying a major priority. I retyped my notes after each class and made flashcards of key terms. 

Prior to an exam, it is important to organize your notes and to speculate on what a professor might include. Review your notes and textbook and decide which material is the most important. Based on this assessment, try to guess which questions might be on the exam. In other words, if you were the professor, what might you include? After coming up with some potential questions, practice answering them. This technique will help you organize your thoughts and prepare for the exam. Even if your practice questions do not appear on the real test, you will be better prepared. 

Next, it is important to find good mentors. I did this even before I entered graduate school. I looked online to find a professor who shared the same interests and e-mailed her to discuss the program before I applied. Once accepted, I stayed in touch. For personal matters, seek professional counseling if you need it. Counseling will help you deal with your problems. Everybody has them. Some people are better at dealing with them than others.

Be prepared to write more than ever before. Whereas, undergrads are usually tested via multiple-choice exams, graduate students usually write research papers and essays. Do not be afraid to submit your articles to conferences and journals. Look at published works for ideas on the best way to approach a research project! Finally, try to coordinate all of your papers around the same topic.  

It is also important to stay away from negative people and other distractions. Family members and friends who do not support your quest for a higher education may not have your best interest at heart. If continuing your education is important to you, follow your dreams. 

Surround yourself with positive music, people and aromatherapy. They will help you remain optimistic. 

Succeeding in graduate school will be challenging, but it is definitely worthwhile. For the first time in your life, you will find yourself surrounded by people with the same interests, desires and critical thinking skills. 


Q&A on Technology

May 1st, 2012



My views on technology...
1.      Q. How do you believe technology has affected our lives in the past decade?
A. Technology has made people  become more connected as well as disconnected. On one level, we are more connected through social networking avenues such as MySpace and Facebook. On the other hand, as we become more attached to our computers, we become less likely to socialize with people on a personal level or face-to-face.

2.       Q. Do you believe it is positive or negative?
A. I believe it is positive because people have access to more information than ever before.  You can find an answer on the internet in a matter of minutes

3.       Q. Do you believe our people skills have diminished with our increasing development of new technology?  Give an example.
A. Yes, our people skills are diminishing.  For example, rather than talking to certain people, I will text them because I do not want to talk to them personally.

4.      Q.  What are some the advantages to remaining people-oriented in a high technological work.
A. People like to see each other’s personal expressions, body language, etc. this cannot be down when communicating on the Internet. 


Pitch Letter Guidelines

May 1st, 2012






A pitch letter is a brief letter, never longer than one page, written to accompany or replace press releases, media advisories or full press kits.


Pitch letters serve one purpose -- to pique the journalist's interest in your story. They are "teasers" for the meat of your story.

Regular business letter formatting is fine: Start off with your best shot and don't bury your angle.


Target your pitch


Describe how your story relates to the reporter's audience


Try to find a bigger theme in your story, especially one that fits with the mission of the media outlet you're pitching.


Example of content found on Facebook

1.    Gatekeeper is no longer at the top

-          Horizontal  communication via desktop publishing
-          Everyone can disseminate information
-          Has had good and bad consequences.
-          There is more information available than ever before.
-          Hate groups are on the rise
-          Negative stereotypes have emerged from many decades ago
-          Citizens can fight back
-          Citizens can disseminate good messages
Audiences are able to respond in real time
No need to write a letter to the editor and hope it is published


Quality will depend on citizen participation .


Profile Story Tips

May 1st, 2012



Writing a Profile Story Guidelines

  • Conduct at least one interview with the person either in person or via Skype.
  • Include quotes from other people.
  • Include photos, links of interest, etc.
  • Post article, video footage (if available) and photos on blog.

Profile Story Tips

Everyone has a story to tell. Whether it involves a struggle, accomplishment, goal, passion, talent, background or experience everyone has the material for an interesting tale.  A profile does not tell a person's life story, but attempts to give the reader insight into an important aspect of the subject.

Some of the elements you should try to include in your article:
Theme – Try to develop one line that sums the person up - what makes them tick.  Obviously, one line cannot sum up a person's life, but it can sum up the aspect you are presenting.  This is the most important element of a profile story, but it does not emerge right away.  Often, you do not know what your theme may be until you start to write, so take good notes on anything that might be related to it.

To be able to illustrate your theme and tell someone’s story, you are going to need more than information and quotes. 

Try to gather and include:
Observation - use details you observe of your subject that support your theme.
Dialogue - get quotes and detailed anecdotes from your subject to make your story come to life.
Show them in action - describe an ordinary day for the subject at work, practice, home, activity, etc.
Anecdotes - Short, detailed, stories or experiences can be very effective in illustrating your theme.  Be sure to dig for the details you will need to make the anecdote interesting and effective.

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